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Sales Forecasting in Pharmaceutical Industry – Challenges & Opportunities

in Editors' Picks/Pharmaceutical Articles
Sales Forecasting in Pharmaceutical Industry – Challenges & Opportunities

Author: Arupendra Das is a Lead Consultant at Integrated Capability Aider (ICA) & Krishnamurthy, CEO, VSM. Niels Bohr, the celebrated physicist & Nobel laureate said in one of his amusing remarks:  “It is very hard to predict, especially future.” In light of this comment, Sales forecasting (SF) – monthly/annual becomes a complex exercise where sales folks starting from a Medical Representative (MR) to a Sales Manager juggles with historical facts and figures to provide a credible future result (revenue). The sales…

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Medical Representative in Bangladesh: a Job with Different Pattern

in Pharmaceutical Articles

The pharmaceutical industry is one of the growing sectors of Bangladesh economy. It contributes 1% to the country’s GDP and is the third largest industry regarding contribution to government revenue. The current market size is about 12,100 million with having almost persistently double-digit growth. The market is almost self-sufficient in meeting local demand as 97% of the drugs are manufactured locally and is exporting to 92 countries. There are 267 licensed pharmaceutical companies in Bangladesh for manufacturing the pharmaceutical products.…

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