When you many patients think of a doctor’s office, hospital, or healthcare facility, they picture a stuffy, cold, and outdated facility that increases your anxiety. Offices with old decor prevent patients from visiting the doctor regularly and feeling relaxed. But what if there was a way to modernize the office affordably to make it more accessible for everyone?
That’s where digital signage comes in. Industry experts like OmniAlly make specialized digital signs to help improve health care experiences for visitors and staff.
Digital signage are media screens that are often displayed in waiting rooms, lobbies, and the doctor’s office itself. You can even have them at entrances or in hallways. They have many uses, including:
- Portals with touch screens
- Customizable video production
- Information bulletins
- Video screens
These screens aren’t just to show how technologically savvy you’ve made your practice. Here are five benefits of using digital signage.
1) Makes Wait Times Seem Shorter
Waiting for your appointment time to begin is often one of the more frustrating parts about visiting the office. However, when patients have something interactive to view that pertains to their healthcare needs, it can turn a 30-minute wait into a 20-minute one. It also helps alleviate a patient’s anxiety when they have videos or touch screens to focus on.
2) Acts as a Helpful Map
Another benefit is its ability to be interactive. That means you can easily configure it as a touch screen map. This is especially useful for larger buildings or hospitals, which many patients find are confusing and hard to navigate.
A digital directory allows a patient to see things that only pertain to them, rather than the chaos of a large, static map. They can touch a point on the map and figure out which wing they need to get to without asking for directions.
3) Promotes Your Services and Brand
Along with the various benefits for patients, digital screens also work great as a promotional tool for advertisements. They allow you to create videos rather than rely on flyers or pamphlets. Information can appear on the screen with fun fonts, transitions, music, and colors, which is much more engaging and entertaining than paper literature.
4) Streamlines Staff Training
Videos on your signage can even help train new staff. Trainers can create and customize videos to use for training sessions, rather than repeat the same spiel over and over again. This helps keep training consistent and alleviates stress on human resources in the office.
5) Organizes Staff Information
You can easily coordinate these signs to say the same thing throughout your building. When you utilize these screens for your staff, it’s much easier to share the same information or bulletins with an entire building. This means everyone is on the same page whenever you need them to be.
This is also helpful in case of an emergency. If there is a security issue or a fire, all of your staff can be notified at the same time. You can share directions for the emergency safely and cohesively, all through the same platform.
Incorporating digital signage into your healthcare practice can improve your relationships with staff and patients. These five benefits apply to any office, from private practices to urgent care to large hospitals.
If you’re worried about adapting to newer technology in the workplace, have no fear. This technology has come a long way. It’s easy to set up and comes with a simple interface, so your whole office will know how to use it and can guide patients through the information.
Consider making your practice a more accessible place for patients with your very own digital signage!