New Sales Directors at Romaco in Cologne, Bologna and Karlsruhe

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Borja Guerra has been appointed new Sales & Service Director of Romaco Kilian in Cologne. The Romaco facilities in Bologna and Karlsruhe likewise have new Sales Directors: Massimiliano Cesarini and Ralph Augenstein.

Romaco Kilian GmbH in Cologne has acquired a new Sales & Service Director. As of February 2021, Borja Guerra is responsible not only for the Sales & Service department but also for product and project management at the manufacturer of tablet presses for the pharmaceutical, food and chemical industries.

“Borja Guerra is an extremely accomplished salesperson with a lot of management experience, who is ideally suited as Director of the Kilian Sales & Service department”, explains Jens Carstens, Managing Director of Romaco Kilian GmbH. “Mr. Guerra is excellently connected and his knowledge of the market is immense. He has everything it takes to move Kilian a decisive step forward.”

Borja Guerra

Prior to joining Romaco Kilian, Borja Guerra held a number of executive positions at leading pharmaceutical suppliers such as Mediseal, Körber Pharma, Groninger and Farma Alimenta in the course of a career spanning more than two decades. As a sales specialist, he focused on the international marketing of engineering solutions for the pharmaceutical industry. Most recently Mr. Guerra was Executive Vice President Sales & After Sales at Mediseal. Born in Spain, he has spent a good part of his professional life in various European countries as well as in South America. He holds bachelor’s degrees in Business & Administration and Law as well as a master’s degree in International Trade. He has an additional qualification in General Management from Harvard Business School. Borja Guerra speaks six languages.

“I’m very much looking forward to the new challenges facing me at Kilian and to collaborating with colleagues at Group level”, Mr. Guerra emphasises. “The Romaco Group is currently investing heavily in expanding its decentralised sales and service organisation. This will create major opportunities for Kilian tableting technology to grow globally in both the pharmaceutical and the non-pharmaceutical sectors.”

Massimiliano Cesarini takes over as Sales Director in Bologna

Massimiliano Cesarini is Romaco S.r.l.’s new Sales Director for the Macofar and Promatic brands. Since January 2021, he has been responsible for both sales and project engineering in the primary, secondary and tertiary packaging divisions at the Romaco manufacturing facility in Bologna.

Massimiliano Cesarini

“When it comes to aseptic production of sterile medicines, Massimiliano Cesarini is a proven expert who can draw on extensive management experience in sales”, reports Nicola Magriotis, Managing Director of Romaco S.r.l. “I have great confidence in his ability to establish our all-in-one solutions for pharmaceutical liquids and solids worldwide and further strengthen our position in the market.”

Mr. Cesarini specialised in barrier technologies for the pharmaceutical industry from an early stage. Before moving to Romaco, he spent more than ten years in different positions at Comecer, a leading Italian containment supplier. As Director Sales Pharma, he played a vital role in the successful development of the Italian high-tech company. He is a native of Bologna and holds a master’s degree in Mechanical Engineering from the city’s distinguished university.

Massimiliano Cesarini explains: “My job at Romaco S.r.l. is to position the overall concept in the market. I like the solution-oriented approach which Romaco consistently follows and implements, as a leading supplier of pharmaceutical lines. With my career background, I can make a substantial contribution here and provide key impetus.”

Ralph Augenstein becomes Sales Director of Romaco Pharmatechnik GmbH

Since September 2020, Ralph Augenstein has been responsible for sales of Noack and Siebler, the primary packaging brands, at the Romaco Pharmatechnik GmbH site in Karlsruhe, where he also has authority for project management.

Ralph Augenstein

“Ralph Augenstein is experience and expertise personified”, underlines Markus Regner, Managing Director of Romaco Pharmatechnik GmbH. “He has climbed the career ladder selling Romaco products and he has a keen instinct for market trends. What’s more, he’s totally customer focused.”

Mr. Augenstein’s relationship with Romaco began more than three decades ago, when he started out as industrial clerk apprentice. He subsequently held various positions in sales, from area sales manager to executive functions. From 2006 to 2013, he worked for the Romaco Group as a self-employed sales representative in Germany and Austria. Prior to taking over as Sales Director of Romaco Pharmatechnik GmbH in 2020, he was in charge of project management for the Noack and Siebler brands.

Ralph Augenstein elaborates: “Romaco’s transformation from a machine manufacturer to a supplier of all-in-one solutions is increasingly evident. That is why, for some time now, significant investments have been made in the expansion of project management as an important element of the Romaco sales organisation. In this way, we ensure the best possible support for our customers and further increase confidence in our technologies.”

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